2+EDLD+5365+Web+Design

EDLD 5365 Web Design This course covers the three competency areas of Web site design, development and site administration. The course begins with a consideration of Web policy, governance and the Web 2.0 world. Working with your school’s web team and a fictional web hosting partner called NewSchoolSpaces.net, you will gain fundamental competencies in the following areas: project management, information architecture and site design; producing and managing content; and creating interactivity to enable effective communication. In the final week of the course, you will plan for and launch your new site. You will also develop a plan for post launch activities that speaks to the essential elements of ongoing site administration.

WEEK 1: Web Policy, Governance, and the Web 2.0 World Part 1: Introduction Part 2: 21st Century Learning Part 3: Shaping Web Policy Part 4: Web 2.0 Tools

WEEK 2: Product Management, Information Architecture, and Site Design Part 1: Product Management Part 2: Project Planning and Scoping Part 3: Information Architecture Part 4: Site Design Principles

WEEK 3: Producing and Managing Content Part 1: Assessing Website Content Part 2: Producing Content Part 3: Search Engine Organization Part 4: Content Management

WEEK 4: Creating Interactivity to Enable Effective Communication Part 1: Creating Interactivity Part 2: Social Networking Part 3: Data Gathering

WEEK 5: Conclusion: Site Launch and Beyond Part 1: Site Launch Part 2: Post-Launch Site Development Part 3: Conclusion

Course Outcomes Learning Outcomes: 1. Demonstrate knowledge of strategies, tools and techniques for successful web project management, web site governance and policy-driven web site administration. 2. Based on knowledge of standards-based Web site design and development, use a variety of tools and techniques to design, develop, and troubleshoot your Web presence to provide excellent service for a diverse audience. 3. Demonstrate competency in basic project management practices which guide the Web site team. 4. Demonstrate understanding of Web governance. 5. Demonstrate understanding of information architecture basics for the World Wide Web. 6. Demonstrate understanding of designing for usability on the World Wide Web. 7. Demonstrate understanding of the role of Internet standards. 8. Demonstrate knowledge of a collaborative authoring environment. 9. Gain hands-on experience with blogging and podcasts, including an understanding of content syndication and tagging. 10. Demonstrate understanding of policy implementation in procedures. 11. Demonstrate understanding of search engines for Web sites. 12. Demonstrate understanding of Web analytics to include customer feedback for ongoing site development. 13. Demonstrate understanding of interface between Web governance and third party vendors.

Course Standards This course is aligned with both state and national standards, and identifies activities to address those standards. State accreditation is based on program standards adopted by the State Board of Educator Certification (SBEC). National accreditation is based on program standards of the National Council for Accreditation of Teacher Education (NCATE), and the standards specific to educational administration by the Educational Leadership Constituent Council (ELCC). The National Policy Board of Educational Administration adopted the Interstate School Leader Licensure Consortium (ISLLC) standards that are supported by NCATE and ELCC. The national standards are aligned with SBEC standards for principals. These standards serve as the foundation for the courses within the Principal Certification Program, and help assure that the prescribed course of study is authoritative and represents best practice in the field.